Aamio Petuk LOGO RATIONALE

Restaurant logos need to inform clients about the specifics and style of the cuisine. Since the food served here is predominantly Bengali but also includes Mughlai and select Indian, it is not possible to include them all because of clutter. The choice of regional words was chosen as the way to associate it with Bengali cuisine. Restaurant-related icons such as chef’s hat, spatula and ladle carry visual impact. Before choosing the colour and font, the intended message for potential clients is conceived. The logo is memorable and purpose-oriented as each colour used has specific connotations for the food industry. The big font size arrests attention. Shades of yellow, brown, orange and red are linked to food. The use of red whets the appetite and hunger and attracts attention. The colour yellow triggers feelings of happiness and friendliness. When these are juxtaposed, they signal speed, swiftness and quickness so important in delivering food packets. Besides, the yellow cap is most visible in daylight, which can be seen from far and understood there is a food counter here.